KIWABI Ads · Concept 2

Revenue

$115,532

▲ 12.4% vs prior six

Ad spend

$2,883

Jan–Jun total

Brand ROAS

40.1×

peak 54.8× (May)

Blended ROAS Awaiting Shopify

—

connect actual revenue

Ask The Datalive

Every figure is computed from the data, never guessed.

Where's the biggest opportunity?

Meta is the lever. It is spending $18,269 at 1.16× while Google Brand runs 40×. Brand is capped by search volume, so the headroom is fixing Meta's efficiency and connecting Shopify to see the true return.

ASK

Monthly detail — Google · Brand

Real figures. Ordered by month. June is month-to-date.

Month	Revenue	Spend	ROAS	AOV	Conv.
January	$17,271	$493	35.06×	$88.38	195
February	$20,397	$514	39.69×	$87.92	232
March	$18,313	$583	31.41×	$89.61	204
April	$20,200	$445	45.39×	$98.65	205
May	$28,547	$521	54.79×	$101.07	282
June	$10,804	$327	33.04×	$99.57	109

Reading order set by hierarchy: month → money → efficiency. Red marks only what needs attention.

Platform status

Where the dollars work · US market

Google · Brand
Jan–Jun · real
40.1×
Meta · US
$18,269 spend · 255 purchases
1.16×
Shopify
read-only feed · connecting
—
Blended
actual revenue ÷ spend
—

Meta is barely above break-even on claimed revenue. Judge growth on non-brand and blended once Shopify lands.

Concept 2 · Erik Spiekermann — "legible before beautiful; hierarchy so clear you never think about where to look." Non-functional design mockup with real KIWABI Google-Brand and Meta US figures; Shopify and blended shown as pending.