Six directions for the dashboard

Same real data, six ways to see it — a more data-forward, dashboard-like UX with a built-in "Ask The Data" chat. Concepts only, not functional. Choose the feeling that fits KIWABI.

Concept 1 · Gretel

Intelligent & data-forward

Dark, luminous, terminal-grade. The numbers become the design. Feels like a product as smart as the data behind it.

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Concept 2 · Erik Spiekermann

Operational clarity

White, precise, a departures-board for your spend. Ruthless hierarchy; red used only where something needs attention.

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Concept 3 · Josef Müller-Brockmann

Swiss grid, in gold

Monumental type on a strict mathematical grid. Black plus one colour — and the one is KIWABI's gold.

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Concept 4 · Jessica Walsh

Data, but alive

Bold and characterful. Cobalt, hot pink and sunny yellow turn the numbers into a designed data story — the most visual of the set — with a lively "Ask The Data" chat.

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Concept 5 · Lotta Nieminen

Warm & data-rich

Calm, refined, delightful. Cream, sage and terracotta with a radial ROAS gauge, soft area chart, platform donut and sparklines. Data-rich but easy on the eye.

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Concept 6 · Natasha Jen

Editorial luxury

Charcoal on near-white with a single rose accent and Playfair type. Magazine-grade whitespace and precision, still packed with charts. Feels like a luxury publication.

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Figures are real KIWABI data: Google Brand (Jan–Jun 2026) and Meta US actuals. Shopify and blended ROAS are shown as pending feeds. Prepared for the KIWABI working session.